What we're reading on the beach this summer

Only 500. I think you gotta go four dig.

I brought my ice cold beverage, my little umbrella hat, and I also brought a book to read. What did you guys bring for beach reads?

Really?

We've got a get rich quick scheme

gone very wrong and how algorithms are changing the way we talk. That's all after the break.

Okay, economic beach reads. Who is up first?

Okay, jetsetter, so what is this book about?

Oh. So what were some of your favorites?

Wow.

inflation, frequently cited on this show.

That is a solid nerdy econ read for the beach. Thank You, Darian Waylon, you want to go next?

Yes, I would. My summer read is fiction. It's a new novel called El Dorado Drive by the author Megan Abbott. She is known for her crime novels. I like her writing style a lot. And this book is set in the suburbs of Detroit. There are three sisters who are from the area, and they grew up comfortably because their father was an executive at General Motors. But in adulthood, each sister has fallen into hard times. Then they find what they think is the answer to their money problems.

Yeah. So these sisters join something called the Wheel. It's pitched as a women's social club, but it's just a literal pyramid scheme.

Exactly. And in the novel, this is how it works. New members have to bring $5,000 in cash to their first meeting. So that's like the price of admission. That money gets pooled. And at each meeting, there's one woman who gets $25,000. She gets to take home the big pot. So they take turns being the big prize winner. And the only way to get that 25k is to recruit new members.

I don't know what could go wrong.

Yeah, well, in this novel, plenty goes wrong in a very dark and twisted way that will be familiar to anyone who's read a Megan Abbott novel. And I'm recommending it as an econ read because really, the backdrop for this novel is American economic decay. The novel describes how the decline of the auto industry in Detroit has hollowed out the middle class. And so the sisters in the story have fallen down the social ladder. They have debt problems. They have medical bills, and one of the sisters has this deadbeat ex husband who looted their K college funds. And that's kind of a narrative engine for the story, too.

Yeah. And what's interesting also about this novel is the pyramid scheme is couched in terms of female empowerment. They use all the language of, you know, like, rah, rah, girl, boss type stuff. So I think the novel captures that kind of toxic thinking really well and how alluring it is. And it also lays out the lengths people will go to in order to keep up appearances, you know, to, like, get. Keep performing to the outside world that they're still of a certain social class, even if they're really just, like, falling down the class ladder.

Yeah, it is like a great, pulpy, fast paced read and I don't know, there's like this kind of great sense of dread throughout the start of it when you're like, oh, all these women are going to be in trouble. And then, oh boy, howdy, do they get into a ton of trouble. So.

Well, my beach read, the book that I read is called Algo Speak How Social Media is Transforming the Future of Language. And just for a bit of background, it's written by Adam Alexik, who is a linguist who also posts on social media under the name Etymology Nerd.

Not to be confused with Entomology Nerd.

Yes, entomology, that would be the bug channel, right?

Waylon Darius.

So. So this book makes the argument that language is changing at a faster pace than ever before thanks to social media algorithms.

I mean, as the parent of a tween on the cusp of adolescence who does have, you know, unfettered access to social media thanks to my bang up parenting skills, I feel this. I think this is true. There's, you know, words like preppy, which it means something different. It just basically means anything that is cool and anything that is kind of mainstream cool doesn't have to be polo shirts.

I mean, those are all great examples, right, Preppy Riz of how lesser known slang words can catch on or be reinvented through social media. But the book also interestingly goes into examples of like, how algorithms can actually help create entirely new words. Right. They gave an example in the book of the word unalive, which I hadn't heard of before. But the idea here is that some algorithms might suppress posts that have the word kill in them. So to get around it, users on social media, instead of using the word kill, would use the word unalive.

I see this everywhere on social media.

Yeah, this is one way that algorithms are shaping the way we communicate. But another that he talks about is how algorithms actually shape the way that we talk. Not just the words, but like the tone and the pace of our speech. So, for example, influencers on TikTok might speak really fast because if they speak slowly, people are more likely to swipe away.

They're trying to get good with the algorithm. Other people, they'll like, end every sentence with a rising tone, which makes it sound like the sentences aren't quite finished. And so you keep watching to see what comes next.

What everybody's doing at the end of the day is trying to get engagement in the algorithm. And these algorithms are ultimately shaped by the companies who own them. And so in a way, these tech companies are really shaping how people talk and communicate and the words that we use.

The book doesn't really talk about podcasters, but I think in one sense the medium shapes how the message gets communicated. Like the time restrictions of radio or the sort of the lack of visuals on podcasts make us talk in a certain way. And then when you have influential voices in the space, people imitate them too to try and get more attention.

This episode of the Indicator was produced by the preppy Julia Richie, with engineering by rizzmaster Kwesi Lee. Any wrong facts were unalived by Cierra Juarez. Kicking Cannon is our elite editor, and the Indicator is a production of NPR.